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Arla

Our historic partnership with a Scandinavian icon

Delivering insights, creative concepts, strategy and cross-platform content

THE CHALLENGE

Staying ahead of the
pack

For over eight years, we’ve been the preferred strategic creative agency for Arla Foods, the largest producer of dairy products in Scandinavia.

Together, we work towards one shared goal: to continue to strengthen Arla’s position as an FMCG market leader.

Agnes Ågren

Paid Consultant

Agnes Ågren

Dan Sandström

Digital Designer

Dan Sandström

Carl Fredrik Lindvall

Senior Media Consultant

Carl Fredrik Lindvall

Johan Rappling

Owned Media Consultant

Johan Rappling

Laura Kulcsar

Nordic Sales Director

Laura Kulcsar

Magnus Fredriksson

Art Director

Magnus Fredriksson

Malin Köhlmark

Project Manager

Malin Köhlmark

The solution

A creative, omni-channel approach

Over the years, we’ve delivered insights, strategy, concepts and content for all touchpoints in Arla’s customer journey including web, TV, print, magazine, online video, outdoor advertising, SEO, SEA and social.

To maintain Arla’s position as a market leader, we also secure the brand’s desirable position in Google search results.

The objective isn’t only to drive traffic, but to continually increase Arla’s share of voice and increase sales, both online and offline.

Take a look the video below to get a flavor for what we’ve done with Arla…

THE RESULT

A partnership to last

We are very proud of our long-standing relationship with Arla which has stood the test of time. Some of the key results during our collaboration include:

The launch of 12,000 new category pages onsite
+809% in organic traffic
50+ films and counting...

Creative agency for Arla’s ‘Årets Smak’ initiative
Apetina Paneer sold out after campaign launch
Kvibille Krämig cheddar sold out after campaign launch
Arla won Svenska Designpriset for Kvibille Ostbod

In our client's words

Nordic Morning has been a strategic and trustworthy partner for Arla over the years. Together, we have built digital marketing solutions that have really enabled Arla to be a strong player. Nordic Morning has always challenged us to adopt new trends, while working as a team with fun and commitment has really made all this happen.

Thomas Perrotton

Head of Digital, Arla

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