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Arla

Our historic partnership with a Scandinavian icon

Delivering insights, creative concepts, strategy and cross-platform content

The challenge

Staying ahead of the pack

For over eight years, we’ve been the preferred strategic creative agency for Arla Foods, the largest producer of dairy products in Scandinavia.

Together, we work towards one shared goal: to continue to strengthen Arla’s position as an FMCG market leader.

Paid Consultant

Agnes Ågren

Digital Designer

Dan Sandström

Senior Media Consultant

Carl Fredrik Lindvall

Owned Media Consultant

Johan Rappling

Nordic Sales Director

Laura Kulcsar

Art Director

Magnus Fredriksson

Project Manager

Malin Köhlmark

The solution

A creative, omni-channel approach

Over the years, we’ve delivered insights, strategy, concepts and content for all touchpoints in Arla’s customer journey including web, TV, print, magazine, online video, outdoor advertising, SEO, SEA and social.

To maintain Arla’s position as a market leader, we also secure the brand’s desirable position in Google search results.

The objective isn’t only to drive traffic, but to continually increase Arla’s share of voice and increase sales, both online and offline.

Take a look the video below to get a flavor for what we’ve done with Arla…

The Result

A partnership to last

We are very proud of our long-standing relationship with Arla which has stood the test of time. Some of the key results during our collaboration include:

  • The launch of 12,000 new category pages onsite
  • +809% in organic traffic
  • 50+ films and counting...
  • Creative agency for Arla’s ‘Årets Smak’ initiative
  • Apetina Paneer sold out after campaign launch
  • Kvibille Krämig cheddar sold out after campaign launch
  • Arla won Svenska Designpriset for Kvibille Ostbod

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In our client's words
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Nordic Morning has been a strategic and trustworthy partner for Arla over the years. Together, we have built digital marketing solutions that have really enabled Arla to be a strong player. Nordic Morning has always challenged us to adopt new trends, while working as a team with fun and commitment has really made all this happen.

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Thomas Perrotton

Head of Digital, Arla

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Want to see your brand in the spotlight?

Let’s make it happen

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