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Nordic Morning and SAS Institute announce partnership


The collaboration enables Nordic Morning to further strengthen its offering as an independent advisor within marketing technology.

Through the partnership, Nordic Morning will be able to help companies using the SAS 360 Customer Intelligence solution to interpret data, gain actionable insights for decision-making, and improve their end users' digital journey.

“As we are a company with experts in data-driven marketing and service design, we can take the data provided by SAS Institute and transform it into actionable insights. Our analysts are eager to dig into the structured data to give clients on SAS Institute’s platform a better understanding of their market and create a better customer experience,” says Märit Sareyko, Managing Director for Nordic Morning Sweden.

SAS Institute is the world’s largest privately held software business. The SAS 360 Customer Intelligence solution gives a full view of customer touchpoints, tailored to each unique customer's journey.

“Our new partner Nordic Morning brings great experience and capabilities within the digitalization of customer journeys into our ecosystem. Nordic Morning’s know-how, combined with our software, will be a vital asset to organizations going through digital transformation. With this partnership, we will strengthen our position within Customer Intelligence locally. I am positive that together with Nordic Morning we can help companies unlock their potential throughout their digital transformation,” says Einar Halvorsen, SAS Institute’s Nordic Director for Alliance and Channel.

For more information:

Märit Sareyko, Managing Director, Nordic Morning Sweden marit.sareyko@nordicmorning.com + 46 703 80 42 64

Einar Halvorsen, Nordic Director for Alliance and Channel, SAS Institute einar.halvorsen@sasinstitute.com +46 72 564 81 14