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User Journey Mapping

A user journey map aims to create a complete picture of every interaction a user has with a service brand. By creating this timeline, we are able to gain valuable insights, create digital services that serve many different needs, and serve them well. This also ensures that the solutions we create gives the user a consistent brand experience while bringing them closer to their goals. Because if you don't have both, either the user or the brand suffers.

Some results of user journey mapping:

  • Defined personas from different user groups.
  • Finding contexts and motivations of the users.
  • Establishing of pain points and gains for each persona.
  • Benchmark of accomplishments within the service and related touchpoints.
  • Visualizing by the way of user journey maps.

Why Nordic Morning?

By applying a data-driven mindset together with our qualitative research we aim to safeguard the user experience across all possible touchpoints. This way we can provide the user with the content, functionality or information they need, to accomplish their goals and strengthen the relationship to the brand.

Solutions’ Role in Digital Growth Engine

As a part of our research process, user journey maps bind the touchpoints together and help our clients and us understand what we need to do, design, write, film or code, to enable the users accomplish their goals with a smile on their face.

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User Journey Mapping is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Digital Services

Digital services are naturally in the core of building and running digital growth engine. In order to drive growth and customer satisfaction, these services should be build and run by utilising customer centric and data driven customer insights. By utilising solutions from our 4 key offering areas, you are able build and run services that are customer centric and data driven.


Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.

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