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Tag Management Service

A tag management system (TMS) makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy web interface. Using a TMS is integral to providing a foundation for your organization’s data collection and governance needs while helping to drive better customer experiences.

We speed up the process of implementing new tags on site as well as getting a clean and neat data layer of meta data used for different tags including web analytics and advertising platforms.

Benefits

Companies are struggling today between the market department demands to quickly publish new 3rd party vendors, chat program or something else, while they must fit into the IT department's release cycles. A proper tag management service handles the whole chain from testing and implementing to validating within a day (depending on the complexity of the product). Tag manager with data layer allows development to focus on website development and not on marketing tasks.

Our Approach

We set the bar high to make sure that what is implemented is not just implemented fast but correct, too.

  1. Setup a process together with the company (ownership, security, correctness)
  2. Design a new tag: investigate the tag technically and legally (document it)
  3. Test the tag in QA environment
  4. Publish the tag (document it, release notes)

    Why Nordic Morning?

    We are working with several tag management systems, being a partner with several (Google, Adobe and Tealium), and we have been working with data layers and meta data since the technique was founded. We are experts in using meta data for several purposes and systems which reduce the data redundancy.

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Tag Management Service is part of the Digital Growth Engine



Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Data & Customer Insights

The better the technological infrastructure, the easier it is to make quantitative research and insights. These insights give an understanding about how customers have behaved but not necessarily why they behaved in a certain way. That is why also qualitative research and insights are needed to build and run digital growth engine. By combining quantitative and qualitative insights provided by solutions in our four key offering areas, you are able to be truly customer centric and data driven.

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