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Qualitative Content Audit

Have you got all the juice out of your content pieces? Do you need an understanding of what kind of content works and how to make your everyday content production cycle better?

What Is a Qualitative Content Audit?

Our Qualitative Content Audit (we named it QuCA) provides an analysis of the current state of your content marketing efforts, and the internal and external production cycle. We offer recommendations how to master and make content and the production processes better.

Why Should You Have a Qualitative Content Audit?

Content anxiety is one of today's marketers’ biggest issues. And this doesn't apply just to the content consumer. The majority of people working with content marketing say that meeting rising content demands is their biggest pressure point.

Many brands and organizations don’t have a clear picture of the current stage of their content. You need to know where you stand if you want to develop your content marketing efforts and their efficiency, to step it up to the next level.

How Is a Qualitative Content Audit Done?

We evaluate your content production process based on specific indicators. We also make an analysis of content based on specific criteria. Based on these results and insights we give recommendations how to develop content planning and production.

Why Nordic Morning?

Our expertise in both strategic thinking and operational execution capabilities ensure that our Qualitative Content Audit pushes your content effectiveness up at least a few notches.

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Qualitative Content Audit is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run


Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.

Data & Customer Insights

The better the technological infrastructure, the easier it is to make quantitative research and insights. These insights give an understanding about how customers have behaved but not necessarily why they behaved in a certain way. That is why also qualitative research and insights are needed to build and run digital growth engine. By combining quantitative and qualitative insights provided by solutions in our four key offering areas, you are able to be truly customer centric and data driven.

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