With native advertising you have a great opportunity to re-position your brand or to get your audience to really get to know and love your new product or service.
Native advertising matches the form and function of the platform upon which it appears. Usually, it is either an article or a video with the specific intent to promote a product or a service of a brand, while matching the form and style of the platform's style. The power within native advertising is to inhibit a consumers' ad recognition by blending the ad into the native content of the platform, making many consumers unaware they are looking at an ad to begin with. Creating stories at sites makes the message authentic. Companies get the opportunity to tell their story to people who are actually interested. It’s easy and effective to reach the right audience, with the right message, at the right time.