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Alignment as a Starting Point

Today an initial idea quite often turns into something different before execution. You might say that it is smart to start and fail fast. Alignment workshop is a smart and fast way to explore and harmonize different viewpoints in strategy planning, especially when you are not fully confident about challenges you should be solving.

The Outcomes

  • Problem statement providing understanding of the challenge and focus, scoped by customer needs, stakeholder expectations and relevant trends.
  • Scope document defining project fundamentals, such as an approach, a timeline, a budget, deliverables and change management issues.

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Alignment is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Organizational Capabilities

One of the toughest changes to make happen while building and running the digital growth engine is teaching new competences and renewing processes within organisations. The solutions from our four key offering areas allow you to create customer centric and data driven processes in your organisation as well as develop the needed competences for your employees.

Digital Services

Digital services are naturally in the core of building and running digital growth engine. In order to drive growth and customer satisfaction, these services should be build and run by utilising customer centric and data driven customer insights. By utilising solutions from our 4 key offering areas, you are able build and run services that are customer centric and data driven.

Data & Customer Insights

The better the technological infrastructure, the easier it is to make quantitative research and insights. These insights give an understanding about how customers have behaved but not necessarily why they behaved in a certain way. That is why also qualitative research and insights are needed to build and run digital growth engine. By combining quantitative and qualitative insights provided by solutions in our four key offering areas, you are able to be truly customer centric and data driven.

Marketing Technology

Building the right technological infrastructure for your business needs is one the key areas of building a successful digital growth engine. The solutions from our four key offering areas provide the answers to collect data that enables data driven decision making and automated marketing & customer service related activities.

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