VEPSÄLÄINEN

A long-term partnership with form and function

Delivering a premium home décor shopping experience from the comfort of the customer’s home.

THE CHALLENGE

Transforming a bricks and mortar establishment

In a highly competitive and traditionally bricks-and-mortar space, Vepsäläinen – a Finnish premium furniture store – wanted to position itself as the option of choice for premium design furniture and home accessories online.

They wanted to give their customers the same high-end service online that they were used to receiving in-store. In essence, Vepsäläinen needed to become more data-driven in their advertising to unlock a stronger digital presence.

THE SOLUTION

A data-driven strategy for growth

To reach their digital audience, Vepsäläinen and Nordic Morning explored the opportunities that strategic analytics, SEO, SEM and marketing automation had to offer.

We provided expertise across a range of digital marketing disciplines to create a strategy for data-driven online advertising and tracking. Our focus was on developing a data-driven approach, while challenging the client and driving marketing activities in a customer-centric way. Our deliveries included:

• Creating a data-driven strategy for online tracking and advertising.
• Configuring website tracking and digital channel capabilities to meet demand.
• Use of digital growth engine to drive growth from SEO, SEM, paid social, programmatic display and marketing automation.

Based on development work with business software such as their chosen ERP software, we also established fully automated feed-based product campaigns in Vepsäläinen’s digital channels. These campaigns aimed to successfully reach and convert customers and meet customer demand across the entire range of products.