Our clients’ needs are changing due to the digital transformation affecting all industries, as well as society. Marketing Technology (MarTech) is an important part of that changed need and also an important part of Nordic Morning’s offering, in combination with Data Driven Content and Service Design. These are the building blocks to create our clients’ Digital Growth Engines that drive sales and marketing in the new digital landscape.
Nick Burcher has extensive experience in creating innovative marketing solutions for global brands such as Volkswagen, Audi, Coca-Cola and Nestlé. He has previously worked in London managing global teams and most recently from Copenhagen overseeing Nordic regional business. Now, Nick joins Nordic Morning as Head of MarTech, starting October 1st, with overall responsibility for the Media, SEO, Data and Analytics departments.
Prior to joining Nordic Morning, Nick worked for GroupM, WPP’s media investment group, and before this Nick was Head of Social Media at MediaCom for Europe, Middle East and Africa and Global Head of Digital Innovation and Social Media at ZenithOptimedia Worldwide. Nick has significant experience working with different countries and cultures and has presented at conferences across the world including in Chicago, Paris, London and Hong Kong.
“We’ve attracted some really interesting talent during 2019 and Nick is unquestionably one of them. Nick brings vast experience of paid, owned and earned media and has a huge understanding of how to drive clients’ growth through digital transformation,” says Märit Sareyko, Managing Director of Nordic Morning Sweden.
Nick comments: “I have been fortunate enough to develop and execute offerings at world-leading companies. Now it is time for me to take the next step in my career and I’m thrilled to be joining a group of true digital experts in all parts of the customer journey. I’m excited about the opportunity at Nordic Morning and I’m looking forward to developing the Marketing Technology division together with my new colleagues.”
Nick Burcher is also author of the book Paid Owned Earned: maximizing marketing returns in a socially connected world.
Contact for more information:
Märit Sareyko, Managing Director Nordic Morning Sweden firstname.lastname@example.org + 46 703 80 42 64
Nick Burcher, Head of MarTech Nordic Morning Sweden email@example.com +46 70 147 00 39