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L’Oréal Paris to continue digital transformation journey with Ottoboni

12.04.17

L’Oréal Paris has chosen to continue their partnership with Ottoboni, which makes 2017 the third year in a row for the creative tech and innovation company to foster the role as the group’s lead creative and digital agency for the Nordics. The extended collaboration manifests Ottoboni’s continued strong growth as L’Oréal Paris becomes one of the agency’s largest clients.

– We are thrilled to continue on the journey together with L’Oréal Paris, as we are committed to the mission of fully leveraging the opportunities of digital technologies, including communication and service design. With the group’s global market, the complete transformation of the beauty industry and future business shifts in mind, we know that the requirements for their choice of agency are vast – we are proud to be able to continue unlocking their innovative power, says Ulla Hald, Account Director Ottoboni.

– 2016 was another year of great progress in our digital transformation, with our communication becoming more digital, efficient and agile. With Ottoboni as our digital agency we have been working hard to accelerate our innovation power and are very happy to continue this successful collaboration in 2017. We are fortunate because the digital usage and infrastructure in the Nordic region is well advanced – also digital & beauty is a perfect match. Beauty is one of the favorite topics of internet users, and one of the fastest growing categories in e-commerce. Together with Ottoboni in 2017 we will continue innovating new ways of communicating with our consumers, and digital will enable us to transform the way we engage them, says Thomas Biesterfeldt, Marketing Director, L’Oréal Nordics.

Ottoboni consists of 100 professionals, in Stockholm, Malmö and Helsinki. As part of the continued partnership with L’Oréal Paris the agency have taken on the brands Garnier and Vichy. Ottoboni is part of Nordic Morning, the leading communication group in the Nordics.

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