Hanna Rosenblom Joins Exclusive Guldnyckeln Panel For 2021

Guldnyckeln, or 'The Golden Key' is a competition recognising successful data-driven communication in the Nordics.

This year, we are delighted to join the experienced judging panel of 21 people assessing 18 categories.

Hanna Rosenblom from the Nordic Morning team will rub shoulders with industry peers both in-house and agency side to decide the rightful winners which will be announced on October 21st!

The panel of the Year 2021 includes:

• Agnes Uggla , Creator, Forsman & Bodenfors
• Christian Cabau , Marketing Director, Klarna
• Deeped Niclas Strandh , Head of Social Media, SEB
• Dominika Dzielak , Content Strategist, Dun & Bradstreet Europe
• Elias Betinakis , Head of Business & Customer Insights, Telia Sweden
• Emma Storbacka , CEO, Avaus
• Emma Thorp , CEO, Publicis Groupe Sweden
• Eva Lundström , Marketing & Brand Director, Scandic Hotels
• Hanna Rosenblom , Experience Strategist, Nordic Morning
• Jan Ringsø , Strategic Lifecycle Marketing, Reaction
• Jenny Engström , Communications Manager, Swedish Tourist Association
• Jenny E Kaiser, Managing Director, Åkestam Holst NoA
• Johan Rynell , Head of Cultural Insights, NORD DDB
• Johan Yilmaz , Chief Innovation Officer, Gullers Grupp
• Linus Almqvist , Director of Marketing & Communication, Ramboll
• Lisa Rytter , Regional Media Manager North Europe, H&M
• Lotta Mårlind , Kreatör , Together Sthlm
• Martin Cedergren , Global Creative Director, Lindex
• Max Hultberg , Creator, Ingo
• Michael Grimborg , CMO, Synsam

The categories for 2021 are as follows:

• Retail 
• E-commerce and e-services  
• Finance and insurance  
• Consumer goods and other services 
• Travel, transport & vehicles
• Community service, education and non-profit  
• Telecom, IT and energy  
• Entertainment, media and sports  
• Health and medical care  
• B2B
• Best use of e-mail and sms
• Best use of social media  
• Best use of digital and search
• Best use of the mailbox
• Best data-inspired campaign  
• Best CRM and loyalty campaign  
• Best CSR campaign 
• Best Martech promotion

For more information on the the competition visit this webpage: https://www.resume.se/kommunikation/tavling/har-ar-juryn-for-guldnyckeln-2021/