We welcome you to Nordic Morning Breakfast Seminar to hear inspiring keynotes and idea exchanging! Day's topic will be: Getting the full stack for true data-driven marketing - Google Marketing Platform.
Google Marketing Platform (formerly known as Google 360 Suite) is a unified advertising and analytics platform for smarter marketing and better results. With renewed product tiers and pricing, Google Marketing Platform with 360 features is attractive option for mid-sized companies as well.
Google Analytics 360 = Enterprise level web & app analytics solution Google Optimize 360 = A/B & Multivariate testing and personalisation tool with integrations to Google Analytics segments/audiences Display & Video 360 = An integrated solution for end-to-end advertising campaigns
Take the opportunity to hear about the key benefits, integrations and use cases of the different modules of Google 360 and how it's all connected.
9.00-9.15 Opening Words, Jukka Sundquist, Managing Director, Nordic Morning Finland
9.15-9.45 Core benefits of Google Analytics 360, Lauri Lähteenmäki, Director, Martech&Data 9.45-10.15 Display & Video 360 & GA 360 Audiences, Joe Woods, Senior Consultant, Programmatic Marketing
10.25-10.55 Optimize 360, Lauri Lähteenmäki, Director, Martech&Data
11.00-11.30 Snacks & mingle
When: Tuesday 12.2.2019 8.30-11.30
Where: Nordic Morning Finland Office, Verkkosaarenkatu 5, Helsinki (Kalasatama)
Interested? Sign up here!