Nordic Morning logoClient case:

Volvo Trucks

Better business and customer experience with marketing concepts and content

Volvo Finland delivers trucks, services and transport solutions for its customers. As a market leader, the company provides full range of products from mid-size to heavy trucks. The collaboration with Nordic Morning Finland includes marketing concepts and campaigns, continuous content production for marketing and PR including graphic design and layout planning.

Challenge

Volvo Trucks is a distinguished brand that is known for commitment to its values, quality, safety and environment. It is of utmost importance that marketing delivers coherent and consistent message in every channel and interaction. Naturally the needs of the customers must be taken into account in every marketing plan and action. Even the most difficult technical detail should be packaged in a customer-friendly way for maximizing results.

Insights

Conceptual approach is vital for solving the issues successfully. This way, marketing supports sales, lead generation and business goals. It works well with trucks sales but also with aftermarket services provided by Volvo Trucks centers and private dealers. The holistic approach covers advertising, PR, customer magazine and videos.

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Approach

Nordic Morning is able to provide solution and comprehensive capabilities for these issues. Partnership as a way of working and thorough understanding of transport business are the cornerstones of cooperation. These enable quality and reliability of delivery. Nordic Morning’s team has a versatile skill-set: project management, concept planning, content production and graphic design.

Result

”We get help from Nordic Morning for day-to-day marketing as well as concept planning and ideation. Their capability to plan and produce the quality Volvo brand requires has been solid. It is also important that everything works well on a personal level.”

  • Christoffer Lundén, Marketing and Communications Director, Volvo Finland Ab

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Solution is part of the Digital Growth Engine



Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Data & Customer Insights

The better the technological infrastructure, the easier it is to make quantitative research and insights. These insights give an understanding about how customers have behaved but not necessarily why they behaved in a certain way. That is why also qualitative research and insights are needed to build and run digital growth engine. By combining quantitative and qualitative insights provided by solutions in our four key offering areas, you are able to be truly customer centric and data driven.

Content

Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.

Interested?

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