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Arla Drives Traffic – and Market Share – with Nordic Morning’s Help


Nordic Morning has been the preferred strategic creative agency for Arla – the largest producer of dairy products in Scandinavia and one of the largest Nordic food sites – for more than 8 years.

Providing a wide range of capabilities, we deliver insights, strategy, concepts and content for all touchpoints in Arla’s customer journey – including Web, TV, Outdoor, print, magazine, online video, SEO, SEA and social.

Together, we’re working towards one shared goal: continue to strengthen Arla’s position as an FMCG market leader.


To maintain Arla’s position as a market leader, Nordic Morning also secures their highly desirable position in Google search results. The objective isn’t only to drive traffic, but to continually increase Arla’s share of voice and increase online and offline sales.

Here are some results that our work has contributed to.

  • Launch of 12 000 new category pages
  • +809 % increase in organic traffic since our collaboration started
  • 50+ films and counting
  • Expansion of dairy factory
  • Apetina Paneer sold out after campaign launch
  • Kvibille Krämig cheddar sold out
  • Winner of Svenska Designpriset for Kvibille Ostbod

For both parties, it’s important to work with in a team that has fun together. We are constantly learning from each other, and helping each other co-create better experiences while strengthening our shared knowledge.


Nordic Morning has been a strategic and trustworthy partner for Arla over the last years. Together, we have built digital marketing solutions that really enabled Arla being a strong player within Food inspiration and in its core business. Nordic Morning always challenged us to adopt the new trends and definitely, working as a team with fun and commitment really made all of this happened

Thomas Perrotton, Head of Digital, Arla

What a great production. You have once again convinced me about how professional you are, both creatively and organizationally. It is pure and sheer pleasure to work with you! Big thanks to everyone involved!

Elisabeth Hedenljung, Senior Category Manager, Arla

The people at Arla are so inspiring and knowledgeable. Many of them have been with Arla for years and are excited about their daily work, and their enthusiasm is infectious. We’re a professional team, that delivers great results and we have so much fun together.

Laura Kulcsar, Client Manager, Nordic Morning

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