The website www.op-edustajistonvaalit.fi was the hub of all electoral activity and communication. For the website, a timeline was created, the content of which changed according to the then-current stage in the election process.
For the first time in OP’s elections, the nominations were handled completely by electronic means. On the basis of the data provided by OP to Nordic Morning, it was possible to validate all the owner-members who wanted to stand as candidates.
In order to receive a nomination, the owner-customer needed to have the support of at least three other owner-customers. Thanks to the electronic system, the owner-customers were able to send their candidate IDs to their potential supporters via e-mail, and the supporters were able to give their endorsement using the candidate IDs in the system. During the nomination process, the candidates were able to monitor their own support by logging in to the website.
Each approved candidate was photographed in a photographic studio authorized by OP. The photographers uploaded the photos of each candidate to the system using a voucher given by a candidate as the candidate's ID.
After the nomination period, each cooperative bank approved and created its own final list of candidates in the system.
The system was used for sending a link to the candidates' e-mails, which led to a questionnaire that gathered further information about the candidates, to be utilized in the election compass. The data was downloaded to the election compass that was launched about a week before the actual vote began.
Voters logged into the system with their own OP netbank access codes. For the first time in the world, an election compass was integrated as an essential part of the voting service, so that it was possible to use the election compass and choose the candidate still in a voting situation.